The FDA's patient focused drug development program is about integrating the "patient voice" in all aspects of the drug development ecosystem. This means the patient voice must continue to evolve beyond "teller of sad stories." Emotion shouldn't play a role in scientific decisions and the plural of anecdote isn't data.
There is a yawning divide between regulatory science and digital development. Digiratti view regulators as stodgy while regulators view digital developers as trigger-happy. There is an unproductive cognitive disconnect.
What is most crucial for the FDA is to understand and consider is how patients (and families and caregivers) view risk and benefit in their own lives ("the real world") rather than in the rarified world of a randomized clinical trial. When we consider the integration of new and exciting digital technologies (ingestible, implantable, portable, app-based, diagnostic, etc.), it's likely that technologists are far more likely to be excited about the possibilities rather than considerate of the risks. The same cannot necessarily be said of regulators/reviewers who reside within a culture of proof and predicate. Technologists inhabit a planet of errors and upgrades. There is no "Beta" approval pathway for the FDA.
For the FDA, risk exists to be minimized while for digital developers risk is an opportunity. Fortunately, there is common ground – and it isn't the technology. It's the public health need for which the technology presents a safe and effective (within the FDA definition of that duality) solution. Interestingly, it's the drug developer who must now play the role of “learned intermediary” between regulator and technologist -- a new and uncomfortable role. But the pay-off is worth the effort for sponsor, regulator and public health advocate -- better patient outcomes through more evolved 21st century technology integration.
Consider Adherence/Compliance, a public health problem of brobdingnagian proportion nowhere more acutely felt than in patients with schizophrenia. That's why products that address new and innovative solutions (such as Abilify MyCite, a pill with a sensor that digitally tracks if patients with schizophrenia have ingested their medication) are so exciting to developer, regulator and patient alike. It's a real world example that should provide momentum for continued development beyond this one therapeutic area. As real world data becomes available, the FDA will hopefully feel increasingly comfortable expediting similar programs (specifically) and programs with more innovative uses of digital technologies (more broadly).
Positive signals from the FDA will send potent messages to developers that further investment in such clinical programs is worth the investment risk. Positive signals emanating from “the patient voice” will be crucial.
Peter J. Pitts, a former FDA Associate Commissioner, is Chief Regulatory Officer at Adherent Health, LLC